1. secure checkout
With all of the questions about online security, numerous people are a bit nervous about shopping online, and understandably so. After all, we all want our information to be as safe as possible, right? I was recently asked about this very thing, as HeirloomAngel does not show the two things people look for to make sure their information is safe: 1. the https (the s standing for secure) and 2. the padlock symbol.
With all of the online options, sometimes it is difficult to choose where to shop and where not to. There are a few key things I always look for:
Based on this alone, would you shop here? I know that a year ago, I would have looked at this and thought, 'If the site was secure...' and moved on. HOWEVER, I now know that would have been a mistake on my part. While you want your information to be safe, you have not entered any on this page. What?!
That's right! There is no need for the security yet, as that is intended to be just that...security. MANY small business with websites do not use the security feature until you are at the actual checkout process, as you have not yet entered any personal information that needs to be protected. The next two photos will help clarify this.
It is not until after you click on the "Checkout" button that you will need to enter any information. After you click on the "Checkout" button, you get the following results:
2. Customer Service
I am a HUGE customer service advocate! I like to see testimonials on sites, not because I think people are bragging, but I like to see what other customers have said about the site. I also look to see if the person indicates that they sell anywhere else, and I go there and review the feedback/reviews also. Why? I want to see if it is consistent.
When I first implemented the Testimonials page to this site, my husband asked if I would publish anything that wasn't positive. My answer if YES! Absolutely! He then asked if that wouldn't defeat the purpose. Well, no, it won't. In my opinion, if I want customers to leave honest feedback for me, I need to be honest with them. Censoring out the negative would nullify the entire process.
ALWAYS read the fine print! I have discovered that most of what could be deemed 'harsh sounding' wording is there for one simple reason: protection. Not only do you want to be protected and feel comfortable as a customer, the people you buy from also have the right to protect themselves.
I learned this lesson the hard way, through my selling experiences over the years at eBay. When I began selling there, I did not do it as a business; it was a way to get rid of things I no longer collected or needed. It is quite the testament to the state of humanity when a person who wants to clear some things out of their garage has to think of all the ways they could possibly be scammed and try to be pro-active in preventing it.
The point: the wording states what it does for a reason, so I always make sure I read and agree with it before making a purchase.
What Do You Look For?
What do you look for when shopping online? Voice your opinion in the comments section! (You can find the link just underneath and to the right of the article title.)