Shop Talk: News & Updates

Imagine working for months (or even longer) on a project. You've poured your heart and soul into it;  tweaking and fine-tuning it until you achieve the desired outcome.  It has become an extension of you.  Then... after more than a year, you realize that something about it just isn't working.  You've come to a word you don't want to deal with...

Sometimes...

You just don't see the forest because of the trees; you are too busy focusing on parts or pieces and not the entire project as a whole.  

Sometimes things don't work as initially intended and it is enough to shift your focus to the bigger picture.  This is what has happened to facilitate the changes being implemented in the Shop at Heirloom Angel.  When I started listing products in the shop over a year ago, I was focused on obtaining customers and remaining both relevant and competitive in a highly competitive market.  I wracked my brain and tweaked and fine-tuned coupon rewards and shipping deals until I thought I had it perfected.  I was wrong.
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Shifting Focus

There's an old saying I'm sure you've heard which goes something along the lines of, "You can't please all of the people all of the time..."   In a sense, that is what I've been trying to do all along.  I was attempting to focus on the *flash* and not the substance, by offering shipping discounts, free shipping, huge sales and anything else that would bring potential customers to the site.  
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Changes

The changes are going to be simple:  

1. I am working on a customer loyalty rewards program..  I feel that this will much better show my appreciation to the folks who not only make it worth it for me to do this, but help make this site successful.
2. There will be a change with the coupon code MSB - it will no longer exist.  
3. Anyone who signs up for the newsletter will receive information on subscriber only specials.

It's going to take me a little time to implement everything, so please bear with me.  
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In the Meantime...

I would love to hear your ideas for a rewards program!  What would make you shop here again?  Please use the contact form and let your creativity flow!
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Newsletter?  What Newsletter?

THIS one!  Click here to sign up!  
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